Consumer driven business solutions and strategies.
Areas of expertise include:

NEW PRODUCTS AND SERVICES
   • Concepts
   • Positioning
   • Prototypes
   • Packaging
   • Names
   • Market entry strategies

BRAND EQUITY
   • Core assets and liabilities
   • Competitive strengths/vulnerabilities
   • Expansion opportunities
   • Repositioning
   • New benefits/products
   • Updated imagery

EXPLORATORY WORK
   • User/usage dynamics in new categories
   • Market gaps/unmet needs
   • Emerging trends

MARKETING AND COMMUNICATIONS
   • Advertising
   • Web sites
   • Packaging
   • Direct marketing